Fee: $300 plus filing fees
Registering a trademark or service mark with the U.S. Patent and Trademark Office (USPTO) provides protection against would-be copiers and puts the rest of the country on notice that the mark is already taken. To qualify a mark for registration with the USPTO, the mark must be used on a product or service that crosses state, national, or territorial lines or that affects commerce crossing such lines. If a mark is not yet in use, an applicant may file an intent-to-use application instead. The intent to use application says to the USPTO that your business intends to use the mark in the near future though you have not yet begun using it. Once a business begins using the mark, another document must then be filed (for an additional fee) showing that the mark is being used in commerce.
Fee: $400 plus filing fees